research and development
AT THE HEART OF EXCELLENCE: OUR RESEARCH AND DEVELOPMENT LABORATORY, A STRATEGIC IN-HOUSE UNIT THAT ENABLES OUR CONTINUOUS IMPROVEMENT

One of the most advanced companies in the industry — this is how the market sees us, and we owe this to our Research and Development Laboratory. The quality of the formulas we offer, which are constantly being updated and are specific to each need, is guaranteed by the cutting-edge work of our strategic in-house unit.
The laboratory is the heart of our business. Everything starts here and always has. When our story began, our founder was testing the first product formulas in his bathtub. And it is thanks to his tremendous intuition and ongoing experimentation with new solutions that, over the years and with such passion, knowledge and state-of-the-art equipment, we have made a name for ourselves for the quality of our products.

Our Guarantee: Innovative, Sustainable Formulas
Today at MA-FRA, we are proud of our advanced in-house Research and Development laboratory, where expert chemists and detergent professionals, working with state-of-the-art equipment and machinery, help us create innovative, eco-friendly formulas the quality of which are hard to match.
Our in-house R&D centre, which also has a laboratory specialising in waste water testing and analysis, allows us to continuously improve our formulas and develop new products in a manner that is fully sustainable. The proof is in the approximately eight new formulas a year, with a time to market of just four months.
our 55 years of experience allow us to be flexible,
experiment and create optimal solutions
Research: Our Relentless Drive
Our R&D laboratory enables us to constantly expand our line and, at the same time, address an increasingly broader audience. One example of this is the products for cleaning and sanitising objects, surfaces and environments, which our R&D laboratory was able to produce quickly after the spread of the coronavirus. Here again, the ability to respond swiftly and effectively to market demands has proved to be our strength.
Alongside Research & Development, our facilities also host a Quality Control Laboratory, which helps us maintain the high standards we are known for during production as well.


i forgive you technology
The “I forgive you technolgy” allows the product to be removed immediately after its application, in case of errors thanks to the special engineering of the “two window cure time”.

pfas free
We are the only producer declaring that our products are without Pfas.

f.r.g. (fluid reverse in gel)
Our Iron remover product is liquid, but it turns gel when sprayed on the surface.

"h.a.g. (high adesive gel) technology"
The “H.A.G. (high adhesive gel) technology “allows to obtain a viscous product, similar to a gel, with high adhesive capacity on metal surfaces and guarantees a contact surface between active and decontaminating ingredients.

aql technology
Active quaternary Layer in our #Derma Sealant give a physic barrier against mold and bacterial spores.

self-fast curing technology
The curing time is 45 minutes without infrared lamps (in all the temperatures and latitudes).

MAFRA GROUP Srl
Via Manfredo Camperio, 9 – 20123 Milan (Italy)
C.F. e P.IVA 10457930963